As part of our Made in England series this feature heralds the triumph that is Albam.
Founded in a Nottingham office by likely lads Alistair Rae & James Shaw nearly 3 years ago with just 7 styles in their first catalogue, Albam now have retail stores in 3 premium locations in the greatest capital in England.
Their philosophy is truly admirable; create Modern Crafted Clothing, produce it in
Though at times this has proven challenging and purists may huff when they admit to seeking skills from Italy, Portugal or the US - these instances have only arrived through their desire to produce a garment of superior quality and in its truest form.
While their product offer is seasonal they have not been so crass as to shepherd customers along into the 'new' and away from the 'old', instead preferring to drop in new garments as they are created rather than wait for word on the high street to arrive from the department store powers-that-be.
To this end garments are seldom reproduced for a second run at the mill; Messrs Rae & Shaw favouring evolution over revolution.
Unlike other own-brand retailers they're not naive enough to consider themselves masters of all and have in recent years brought in items from footwear specialists including Grenson, Quoddy & New Balance, accessories from Altadena Works, and books even the proudest English gentleman would be happy to have adorn his Carl Henson & Son coffee table.
Next time you're passing Carnaby Street, Spitalfields or Islington, do pop in.